WMC upbeat as Chinese cars on rise

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WMC has four showrooms in Phnom Penh.

As Worldwide Motors Company Ltd (WMC) celebrates National Day of the People’s Republic of China, the Kingdom’s No1 seller of the Asian giant’s leading car marques has a positive message.

WMC is upbeat as it continues to win in its mission to convince Cambodians of the quality of Chinese automotive manufacturing and the undoubted benefits of owning a new car.

“The continued success of WMC and the growing popularity of Chinese cars are in no small part down to the Cambodian-Chinese partnership.

“Whenever people come to us and see the build quality of the Chinese cars we sell, they are never failed to be impressed. The quality of Chinese automotive manufacturing is now undoubtedly on a par with that of Japan, Europe and the US,” said senior sales manager Alex Cheong.

This change in perceptions is reflected in WMC this year doubling the number of showrooms in the capital to four, with the realistic prediction of tripling the number of vehicles it sells each month.

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“We opened two new showrooms earlier this year as we are finding that Cambodians are increasingly realising that Chinese cars are as high quality as anything else available on the market but represent far more value for money.

“This coupled with our focus on customer care and customer satisfaction, and our drive to offer customers the best possible service, makes WMC a must-visit destination for all those looking to buy a new car.

“We pride ourselves on offering the personal touch. We have a team available 24 hours a day to fix any problems, for example, while I call customers every week to make sure they are happy.

“Consequently people are more and more choosing to buy new Chinese cars from us, with projections showing that we can realistically expect to soon double or triple our sales,” Cheong said.

The Malaysian – who has 30-plus years of experience in the automotive industry – said that having worked in Japan for Toyota and Germany for Mercedes, he can attest to the quality of Chinese cars now being at a level with anything else available. Indeed, cooperation with manufacturers from the giant automotive nations has helped lead to the current high standards of Chinese build quality, he added.

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WMC sells major Chinese marques including Haval, Bestune, Huanghai, ZX Auto, BAW, Changhe, along with the FAW Bestune T77 and Zotye T800, and has models to cater for all segments of society, with prices ranging from $25,000 to $75,000.

“We have a range of SUVs and pick-up trucks for all needs and budgets, with FAW the luxury marque. The Great Wall Haval H6 and H9, along with Bestune and Huanghai, are among our bestsellers,” Cheong said.

With the lowest down payments available in the Kingdom, at 15 to 20 per cent, WMC is committed to helping Cambodians own new cars.

This is combined with generous after-care, with free yearly servicing for the duration of the financing and five- to seven-year warranties, and five- to 10-year parts guarantees.

“We never tire of highlighting to Cambodians the undoubted benefits of owning a new car, and offer trade-ins on second-hand cars to facilitate this.

“Buying a new car represents an investment, while the massive benefits of owning one in terms of increased safety for your family and better reliability as you drive to the province brings peace of mind. The latest technology in new cars also means they are far more environmentally friendly,” Cheong said.

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With WMC offering such a complete package, Cheong says Chinese cars will increasingly become an ever more common sight on the Kingdom’s roads.

“Our message is that with the high quality of Chinese cars and our peerless after-sales and customer care, as well as our financing options and trade-ins that make new-car ownership so accessible, WMC is the obvious choice for the Kingdom’s car-buyers.

“Just visit one of our four showrooms and see for yourself – you too will be won over,” Cheong said.