Home supply and improvement brands leverage on CAMBUILD as branding platform

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Thongchai introduces the new shower head with Grohe SmartControl.

As the middle class population grows in Cambodia, demand for home improvement supplies and bathroom accessories are increasing. In fact, some overseas brand have gained a strong foothold in the local market and is striving to retain their leading position in the market.

Two leading players in the bathroom supply and home improvement subsectors - Grohe and Jorakay - are taking part in CAMBUILD as exhibitors. Representatives from both companies shared their brand story with The Post.

“All Grohe products sold here in Cambodia are imported from Germany, so every product purchased here will have the same built-in technology as products sold in Germany and globally. That is why we always ensure that all deliveries are from our master technology to all customers.

“We also have Grohe expertise to provide assistant on design and product selection to customers who want to renovate their bathroom. Product training and technical knowledge are given to our distributors to make sure we always provide excellent after-sales service to customers.

“With our German quality products and exceptional service, Grohe has now grown into the number one premium bathroom fitting brand in Cambodia,” said Thongchai Phanuwongcharoen, country manager, LIXIL International Pte Ltd.

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Chalitpon (right) and his assistant Therdtoon are proud of Jorakay products.

LIXIL is a Japanese owned company which is globally well-known manufacturer with leading technology in the water, housing, and building equipment and accessories sectors. The Grohe brand is part of LIXIL Water Technology.

Grohe’s main purpose of taking part in CAMBUILD is to introduce the premium brand and showcase its latest technology to consumers in Cambodia.

One of the company’s latest products - Grohe Sensia Arena - is the most modern shower toilet with Aqua ceramic technology which has a hygiene sustainability of up to 100 per cent. Its innovative functions are tailored to consumers’ personal needs, is user friendly (easy-to-use button control panel), provides comfort and guarantees a high level of hygiene.

The Grohe Sensia Arena has its own automatic functions and can be connected to a mobile device through the Grohe mobile application for remote control purposes.

On the other hand, Chalitpon Jiamtiranat, Jorakay export sales manager, said that Jorakay’s focus in CAMBUILD is to showcase their repairing innovation [home repair] products, which are cement based.

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Jorakay’s Crocodile Flex Shield product has excellent waterproofing results.

“We will display and introduce our brand and products to trade visitors and consumers in the exhibition to create brand awareness. Additionally, we would also like to give more support to our distributors here in Cambodia,” he added.

One of Jorakay’s feature products in CAMBUILD will be the Crocodile Flex Shield. It can be used for waterproofing and protection for terraces, balconies, bathrooms, swimming pools, roof gardens, and water retaining structures.

Chalitpon also pointed out that although Jorakay only has manufacturing facilities in Thailand, it has the biggest manufacturing capacity Asean.

“We export our products to all Asean countries except Indonesia. In other parts of Asia, our products can be seen in Bangladesh, India, Maldives and South Korea.

“Most of our products are bulky [in weight] so we are very focussed on the Asean market, because if we export our products to farther regions, the shipping cost might be higher than the manufacturing cost,” he explained.

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Grohe SPA colour gives consumers a choice to express their individuality.

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