Prince Group employee wins competition to design official Cambodia 2022 ASEAN chairmanship logo

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Prince Real Estate’s Chutth Chenda receives a cheque for her winning effort. SUPPLIED

Prince Holding Group (“Prince Group”) is proud that Chutth Chenda, a Cambodian Prince Real Estate employee, took first place in the competition to design the logo for Cambodia’s chairmanship of the Association of Southeast Asian Nations (ASEAN).

Chenda was one of four members of staff at Prince – one of Cambodia’s largest and fastest-growing conglomerates – who took part in the competition, which was organised by the Ministry of Foreign Affairs and International Cooperation (“MFAIC”).

For her winning entry, Chenda received a $1,000 cash prize from MFAIC, with the management of Prince Group matching it with an equal contribution in recognition of her accomplishment and efforts. The other three participants will also receive prizes.

The winning logo design was officially announced by MFAIC on October 28, when Cambodia symbolically took over the ASEAN chairmanship from Brunei at an official ceremony.

ASEAN is the pre-eminent economic union in Southeast Asia that advances the interests of the member states.

The annual ASEAN Summit, which will be held in Cambodia next year, will signify an important juncture in the post-pandemic recovery, with the meetings – attended by leaders, senior officials and key decision makers from the region and around the world – being keenly watched internationally.

The winning logo design depicts 10 lotus petals surrounded by a golden circle with the ASEAN symbol in the centre. Chenda explained that it represents the joint efforts of the 10 ASEAN member countries working towards common goals in their peaceful quest for prosperity and harmony.

The colour of the 10 layers of lotus petals feature the colours of the Cambodian national flag to symbolise the Kingdom being the 2022 ASEAN chair and Summit host.

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Four Prince Group employees were recognised. SUPPLIED

Chenda, who is 29 years old and joined Prince Real Estate in 2020, said while she liked to doodle in her free time and was challenged by her colleagues to participate, she was surprised to have won the competition.

She said that the logo embodied her hope that all 10 ASEAN nations will continue to work together to overcome the challenges they face individually and collectively, and be able to achieve sustainable development together.

Gabriel Tan, chief communications officer of Prince Holding Group, said: “At Prince Group, we are always delighted to see our employees take part in making a difference to the broader community, and Chenda’s contribution is an excellent example of the civic-mindedness we seek to champion as an organisation.

“We sincerely hope the winning logo will be a source of pride for Cambodians and, as a local firm, we look forward to doing more to support Cambodia’s ASEAN chairmanship initiatives in 2022.”

The chairmanship of ASEAN rotates annually to member states based on alphabetical order. Cambodia joined the regional forum in April 1999 and last held the chairmanship in 2012.

While Prince ’s activities are primarily situated in Cambodia, Neak Oknha Chen Zhi, the chairman of the group, recently donated $1 million to the government of Laos in response to local authorities’ calls to strengthen bilateral cooperation in fighting the Covid-19 pandemic.

Prince Group was also recently recognised by Enterprise Asia for responsible entrepreneurship at the 2021 Asia Responsible Enterprise Awards (“AREA”).

It was the sixth award received by Prince this year as regional and international judging panels have recognised the group as a leading Asian business championing sustainable development in Cambodia and across the ASEAN region.