ENOUGH activities have included cooking demonstrations, interactive workshops and digital engagement, all aimed at shifting dietary habits toward more nutritious options. Supplied
A nationwide movement to combat child malnutrition is gaining momentum in Cambodia, as authorities and humanitarian organisations intensify efforts to address food insecurity and promote better nutrition.
Led by the Council for Agriculture and Rural Development (CARD), in collaboration with World Vision, the ENOUGH campaign is engaging communities across five provinces, advocating for healthier food choices and raising awareness of malnutrition, which remains a persistent challenge despite recent progress.
The initiative follows last November’s 11th National Nutrition Day and aligns with the Cambodian Sustainable Development Goals 2030.
A key focus has been tackling stunting, a condition affecting 21.9% of Cambodian children under five, which is often caused by poor nutrition in early childhood.
Ouk Makara, CARD vice-chairman, called on stakeholders to work together to eliminate malnutrition and support national development.
“I call on sub-national administrations, development partners, civil society organisations, the private sector and all citizens to continue to pay attention and carry out their duties together to eliminate malnutrition in all forms,” he said, during an ENOUGH campaign promotional event in Kampong Chhnang province on February 12.
Child malnutrition remains an area of concern for the Kingdom, with 21.9% of children under five years old displaying low heights for their age. Supplied
He added that these efforts would contribute to the development of human capital and society, increase work efficiency and promote national economic growth, moving towards achieving the Cambodian Sustainable Development Goals 2030 and the Cambodian Vision 2050.
Through a series of vibrant public events, the campaign has reached over 15,000 individuals across Cambodia, from Banteay Meanchey to Kratie.
Activities have included cooking demonstrations, interactive workshops and digital engagement, all aimed at shifting dietary habits toward more nutritious options.
Prominent figures have also lent their support to the campaign. Khun Saom Orn, the winner of Master Chef Cambodia Season 3, showcased healthy cooking techniques using local ingredients in Banteay Meanchey, while the boyband D-Man engaged audiences both on the ground and through social media platforms.
The campaign’s digital outreach has already connected with approximately 250,000 social media users, with further expansion planned in the coming months.
As the campaign progresses, its organisers aim to deepen their understanding of Cambodia’s food consumption patterns through research.
Through a series of vibrant public events, the campaign has reached over 15,000 individuals across Cambodia, from Banteay Meanchey to Kratie. Supplied
The findings will help shape policies that encourage healthier diets and sustainable food production.
“The ENOUGH Campaign’s vision is to improve nutritious food production that directly benefits children in Cambodia,” said Chhim Ratana, campaign lead for World Vision in Cambodia.
“This vision won’t be realised without strong collaboration and cooperation with the Royal Government’s line ministries, development partners, the private sector and the public,” he added.
With backing from initiatives like the Commercialisation of Aquaculture for Sustainable Trade (CAST) project, World Vision and its partners remain committed to addressing malnutrition through targeted interventions.
Operating in Cambodia for over five decades, World Vision has played a pivotal role in improving the lives of millions of children.
In the past year alone, its programs have impacted three million Cambodian children, focusing on nutrition, education, and social welfare.
The ENOUGH campaign underscores Cambodia’s commitment to ensuring every child has access to nutritious food, paving the way for a healthier and more resilient future.
