The Ministry of Information has banned the inappropriate promotion of alcoholic beverages.

This includes advertisements that promise rewards, or any other promotion that encourages people to consume more alcohol in pursuit of prizes.

In a January 9 notification to all media and advertising companies, information minister Neth Pheaktra also banned the use of advertising language or slogans that promote the excessive consumption of alcohol.

"The ministry also bans the use of women and girls to promote alcoholic products, as it affects their rights and dignity," said the notice.

All billboards and advertisements for alcohol must now include two slogans: "If you drink alcohol, don't drive", and "drink responsibly".

Any violation of this directive will result in the advertisement being removed.