BBC Media Action has unveiled the much anticipated second season of its hit TV series, "Sok San Family".

The grand launch took place at Major Cineplex, Aeon Sensok on August 24, treating attendees to premieres of two episodes.

The second season of the series is set to premiere on CTN at 7:00 PM on August 25.

"Sok San Family", a comedy drama, chronicles the journey of Pu Sok, Ming San, and their children through family squabbles, societal expectations, and modern-day hurdles.

This season promises fresh family dynamics as twins Kdep Ampil and Teth inch towards their 18th birthday, their burgeoning independence possibly clashing with parental views.

Meanwhile, their sister Chan grapples with professional dilemmas, and the sudden appearance of Granny ruffles familial feathers.

Sao Vichheka, country manager for BBC Media Action Cambodia, said, "Our aim is to produce compelling content that helps young people excel and motivates them to engage with their communities".

"Sok San Family paints a picture of how young people from all walks of life can make their mark in society. We're grateful to our benefactors and allies for backing our endeavour", Vichheka added.

The series is a product of the Klahan9 SPACE project by BBC Media Action. This initiative aspires to propel young individuals into civic roles, ensuring they make meaningful contributions to their societies.

The program leans on drama and narrative techniques to tackle pressing issues, employing humour and captivating engagement to convey its message.

It's structured to impart knowledge, foster conversations, and illustrate behaviours for youths, as well as guide their guardians and elders.

Camilla Ottosson, representing the Swedish embassy in Phnom Penh, commended the initiative, highlighting its alignment with Sweden's development agenda.

"The Klahan9 SPACE project reflects our approach of ensuring programs are informed by multi-dimensional poverty analysis, human rights-based principles, and a focus on participation, accountability, non-discrimination, equality, empowerment, and legality," Ottosson remarked.

The Aeon Sensok event witnessed a turnout of around 400 guests, encompassing representatives from governments, donors, embassies, UN entities, NGOs, media outlets, and influential social media personalities. Interactive sessions with the cast and crew further enriched the event.

Adding to the enthusiasm, Markus Buerli of the Swiss Agency for Development and Cooperation commented, "We're excited about the second season of Sok San Family".

He expressed hopes that the series would resonate with audiences nationwide, igniting cross-generational dialogues on proactive youth roles in community enrichment.

Klahan9 SPACE project is on a mission to equip the youth with the tools they need to actively participate in public life, challenge decisions, and dispel misconceptions surrounding their capabilities.

Dave Ulmer, chief executive officer at Cambodian Broadcasting Service (CTN), voiced his satisfaction about collaborating with BBC Media Action.

"Our robust alliance with BBC Media Action allows us to share the positive and affirmative ethos of Sok San Family to our vast CTN audience all over Cambodia", said Ulmer.

Fans can anticipate 20 fresh episodes of "Sok San Family" in its second season, broadcasting every Friday at 7 pm on CTN. The episodes will rerun on Saturdays at 5 pm and Sundays at 11 am. Moreover, enthusiasts can catch the series online on the Klahan9 Facebook and YouTube channels.