Prince Real Estate Group (“PRE”) a leading real estate developer in Cambodia and CBRE Cambodia (“CBRE”) announced a strategic partnership to enhance the mall management of Prince International Plaza, a mixed used development spanning over 200,000 sqm conveniently located at the intersection of key districts of Sen Sok, Tuol Kork, and Meanchey.

This partnership between two leading players in Cambodia’s real estate industry is aimed at ensuring best practices and optimisation of the mall operations of Prince International Plaza.

With malls being a staple of Cambodians’ retail and shopping experience, great customer experience and tenant relationships are priorities that defines a mall’s success. As such, the partnership serves to set international standards in five key areas:

- Commercial Management

- Tenant Engagement

- Consumer Engagement

- Experience Management

- Safety and Crisis

“The goal of our partnership with CBRE Cambodia is to enhance the last mile operations and management to meet and exceed customer expectations at our mall.” said Edward Lee, CEO of Prince Real Estate Group. “CBRE Cambodia, being the first international real estate services firm in the Kingdom and market leader will help us unlock and create greater value to the mall, through its experienced and professional team.” added Lee.

“Prince International Plaza, as an award-winning development is well positioned to serve the Cambodia’s rapidly changing consumer market,” said Lawrence Lennon, Managing Director of CBRE Cambodia.

“Our strategic partnership with Prince Real Estate Group in managing Prince International Mall presents a great opportunity for us to further enhance an already excellent product in Prince International Plaza,” added Lennon.