Prestige Communication, in partnership with BurdaLuxury, has launched Prestige Cambodia, the first international magazine in the Kingdom, with its first cover featuring H.E. Nimul Cham, the newly appointed Minister of Commerce.
The cover story follows Cham’s inspiring journey and her career as a beacon of inspiration in the governmental sphere of a rapidly developing Cambodia.
And to celebrate the launch of its first print issue, Prestige Cambodia on August 12 held a launch event at Rosewood Hotel Phnom Penh, which stands at the heart of the Cambodian capital atop one of the Kingdom’s tallest skyscrapers.
That the Evolution Launch Party showcased high-profile attendees including emerging national leaders is testament to the Kingdom’s potential for growth and its appetite for media.
Guests included H.R.H. Princess Chansita Norodom, H.E. Chhay Lin Yim, cover personality H.E. Nimul Cham and her husband H.E. Vibolsopheak Phat, as well as H.E. Soken Sok and his wife H.E. Krasna Cham.
International dignitaries also in attendance included German Ambassador H.E. Stefan Messerer, British Ambassador H.E. Dominic Williams and Singaporean Ambassador H.E. Teo Lay Cheng.
“We are thrilled to launch our flagship luxury brand Prestige in Cambodia. A country with rapidly growing potential, the launch of Prestige Cambodia taps into the unique market opportunity in Cambodia as the first international magazine in the country.
“As the seventh edition of the brand, the launch of Prestige in Cambodia combines local market expertise with our international presence and luxury industry knowledge.
“As part of BurdaLuxury’s strategy for the brand, we also plan on launching additional editions of Prestige across the Asian market,” said Bjorn Rettig, CEO of BurdaLuxury.
Daniel Hu, Publisher of Prestige Cambodia, added: “With Cambodia’s fast-growing economy, the introduction of an international luxury lifestyle magazine serves as an evolutionary push for the country’s media industry.
“Prestige Cambodia marks an opportunity to foster a community between consumers and luxury brands among our readerships.
“Prestige’s six other successful editions are markers of the publication’s reputation in the luxury sphere, and its launch in Cambodia is a great opportunity to provide curated content for those who enjoy the finer side of living.”
As the first international magazine and first ever Prestige event in town, Prestige Cambodia gathered together the country’s most influential elites from entrepreneurship, philanthropy, fashion, art and culture.
Certain to connect with luxury brands and their target customers – central to the core attributes of Prestige – they represented an elite group of key opinion formers.
In partnership with Royal Salute and Rosewood Phnom Penh, Prestige Cambodia celebrated the launch with an exclusive event, reflecting the brand’s commitment to creating a community.
Four special cocktails were created exclusively for the event, mixed with the 21-year-old Signature Blend from Royal Salute.
The celebratory event also featured talented artists including actress-singer Yubin Shin and viral rap group La Cima Cartel.
To add to the luxury experience, guests enjoyed various Prestige-themed photo booths and music from DJ Niko Yu.
“I am absolutely thrilled to introduce to you the latest addition to Cambodia’s media landscape – Prestige, our brand-new luxury lifestyle magazine.
“This launch is evolutionary in Cambodia’s media sector, tapping into the country’s growing luxury market while maintaining the high level of editorial quality associated with the Prestige brand.
“It has been carefully crafted to bring you a delightful and indulgent experience, showcasing the best that the region has to offer in terms of luxury, style and sophistication,” said Vuth Sovin Chem, Editor-in-Chief of Prestige Cambodia.
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