Premium bakery café Paris Baguette, with over 4,000 stores across the globe, is set to venture into Cambodia, the seventh market after Korea, China, the US, Singapore, Vietnam and France. Paris Baguette is partnering with HSC Group that has successfully managed various international brands including Burger King and Crystal Jade.

The top bakery brand that developed bakery culture in Korea since 1988, is recognised for its assortment of cakes, pastries and breads focusing on quality and craftsmanship.

HSC food and beverage director Chen Sok said Paris Baguette Cambodia offers a wide range of innovative bakery and beverage options for the daily needs of local customers with its noticeably presentation and unique flavours.

“The first store is located in BKK1 that we plan to open this April. We look forward to becoming a part of Cambodia’s Bakery Café culture and sharing our expertise in crafting premium bakery,” Chen said.

Paris Baguette’s mission is to offer artisanal baked goods, memorable experiences in appealing settings.