Over the weekend, AEON Sen Sok was buzzing with excitement as the newly opened OH!SOME store on the ground floor drew crowds.

Since its debut in Phnom Penh last December, multinational retail brand OH!SOME has been captivating locals with its selected range of trendy lifestyle products and an immersive shopping vibe. Now, with the launch of its second store, the excitement is even greater. The new location features four themed zones: anime collectibles, travel essentials, gifting solutions and DIY craft kits. Shoppers can explore exclusive, on-trend merchandise featuring popular IPs such as the seaside-inspired Stitch collection, Haikyuu!!, Attack on Titan, and creative craft sets.

Opening alongside OH!SOME are two new additions — FuniFun!, a trendy digital entertainment brand under OH!SOME's parent company, and Beneunder, a brand known for its lightweight, multifunctional outdoor apparel and gear. Together, these three brands turn the space into a one-stop destination for both shopping and entertainment.

“We saw how popular the claw machines were at OH!SOME's first store at AEON Mean Chey, so this time we teamed up with our FuniFun! to level up the fun,” said a representative from OH!SOME. 

The FuniFun! store features not just claw machines, but also racing simulators, arcade games, basketball hoops, a climbing wall and more. It's an ideal place to unwind after shopping or enjoy a fun-filled day with family, packed with laughter, challenges and unforgettable moments.

Just steps away, Beneunder introduces a fresh take on outdoor style to local shoppers. The collection includes cooling slim-fit sun jackets, quick-dry utility skorts, quick-dry amphibious waterwear sets, breathable fisherman sun hat and cooling sun sleeves, making it simple to put together practical yet stylish outfits for commuting, hiking and camping.

“We've connected the membership systems across all three stores,” explained the representative. “That means customers can earn and redeem points at any location and enjoy exclusive rewards and perks.”

Now through June 22, customers who complete a stamp card by reaching the minimum spend across all three stores can spin the prize wheel for a chance to win exclusive gifts, including a one-day pass to FuniFun! and stylish sunglasses from Beneunder. For those looking to shop and have fun in one go, this is definitely a hot spot in Phnom Penh you won't want to miss.