LOLC (Cambodia) Plc – one of the Kingdom's leading deposit-taking microfinance institutions – on December 17 held the official welcoming event for brand ambassador Meas Soksophea at Aeon Mall Sen Sok City.

The collaboration with the top female Cambodian singer is to promote the financial products and services available from LOLC, as well as the transitioning away from traditional cash management to the use of digital financial services that are convenient, fast and highly secure.

LOLC Cambodia CEO Sok Voeun said: “We are very excited to be collaborating with top singer Meas Soksophea to promote LOLC’s wide range of products and services, and to make customers and the wider public aware of the socially responsible financial services available.

"It is further evidence of LOLC's commitment to providing a wide range of quality financial products and services, as well as helping all Cambodian people – whether in urban or rural areas – choose the right financial partner with which to grow together.

"It will also increase trust among customers and the public, nationally and internationally."

Soksophea said: “I am very excited that LOLC organised this wonderful welcoming event for me today.

"Having become LOLC’s brand ambassador, we will work together to further promote among Cambodian people the unique features of LOLC's products and services, which are flexible and meet the financial needs of all customers."

The LOLC Cambodia brand ambassador spoke of the importance of changing financial habits across the Kingdom.

"We will work together to promote a better understanding of financial management, changing people's habits away from keeping cash at home with high risk to saving with a licensed financial institution, from which they can generate high interest from their deposits.

"I also hope Cambodian people will switch from borrowing money from private money lenders or taking out online loans without a clear source and high interest rates to using an official credit service from LOLC, which is a licensed microfinance institution fully compliant with client protection principles," Soksophea said.

A leading microfinance institution, LOLC Cambodia is the most trusted provider of inclusive financial services in the Kingdom, creating lasting positive impacts in the communities it serves, while at the same time generating stakeholder value.