H&M – one of the world’s biggest international fashion brands – is to open its first Cambodian store, in AEON Mall 1 on Phnom Penh’s Sothearos Boulevard, on March 18, with the first customer in line set to receive a $1,000 voucher.

The long-awaited store is set over 1,798 square metres, spanning two floors. The new store will carry an extensive range of fashion for women, men, teenagers and children, with customers able to enjoy the latest vivid pring/Summer 2022 collection.

“We are excited to open the very first H&M store in Phnom Penh and inspire our fashion-conscious customers in Cambodia to create their personal style in line with H&M’s customer promise – fashion and quality at the best price, in a sustainable way,” said Philippe Lassaux, CEO and country manager of H&M Cambodia and Thailand.

The store’s first customer will be rewarded with a $1,000 voucher, while the second and third in line will receive a $500 voucher, and the fourth to sixth a $300 voucher. The seventh to sixteenth customers will get a $100 voucher, the seventeenth to thirty-sixth a $25 voucher, and the next 250 customers a $15 voucher.

Opening hours are 9am to 10pm every day.

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