Havas Socialyse, the first digital agency in Cambodia, on July 14 launched yet another first for its partners and the business community in the Kingdom – Social Listening in the Khmer Language.

Part of its new strategic offering called actionable data-driven insights (ADDI), Social Listening leverages Havas' global group intelligence and tools to understand – for the first time ever – what is being said by Cambodians in Khmer across more than 100 million online sources.

This is set to be a gamechanger in further understanding customers and sharpening relevance in brand communications.

The Social Listening platform was formally introduced to the business community of Cambodia at the Raintree rooftop.

Highlights from the event included a Social Listening global case study presented by the Havas APAC head of Digital, Darrell Nelson, and an insightful presentation on best-in-class influencer campaigns from Kohlective, the first-ever influencer marketing firm in Cambodia and affiliate partner of Havas Socialyse.

The event was also an opportunity to celebrate the fifth anniversary of Havas Socialyse. Group digital director Benjamin Houghton and Havas Riverorchid Group chief operating officer Anthony Keck looked back on the many firsts notched up and looked forward to even more milestones with the innovative Social Listening platform.

More information on Social Listening in the Khmer Language can be obtained by emailing [email protected].

Havas Socialyse Phnom Penh began operations in 2017 and is now a 50-strong team. Throughout its five years of existence, Socialyse has introduced numerous firsts in the Cambodian market, including the first viral digital campaign in Cambodia, as well as being the first to pick up internationally recognised awards in Singapore, Kuala Lumpur and the US.

Havas Socialyse Phnom Penh was also the first to bring Facebook, Google and Tiktok to Cambodia for a digital-focused event, and the first in the Kingdom to be chosen as a Facebook case study.

Havas Socialyse Phnom Penh is the Cambodian outpost of Socialyse’s global network of digital experts, operating in 80 countries. With a 360-degree digital offering, Havas Socialyse Phnom Penh combines local knowledge and talent, and leverages its access to Havas and Vivendi Group.