The commencement of the tourism and trade fair, which was organized under the theme "Tourism Provides Opportunities for All" by the Preah Sihanouk Provincial Administration, was a grand affair on March 26. The expo will be held between March 26 and March 30. This fair, which features an impressive 250 kiosks, 58 of which are VIP booths, has attracted the interest of more than a hundred domestic and international companies, including those from littoral nations such as Thailand and Vietnam. Their involvement in this tourism spectacle contributes to a comprehensive depiction of the occasion.

Cambodia exhibits its remarkable cultural tourism, handicrafts, and distinctive food, with a diverse range of over a hundred specialist products including garments, footwear, cosmetics, agricultural products, and other items. The exhibition not only highlights the unique visual appeal and rich cultural tourism resources of Cambodia, but also engrosses the attention of international travelers.

With the ongoing surge in tourism interest in Sihanoukville, SNC Sihanoukville New City, positioned as the city's future development hub, will effectively harness the substantial influx of tourists. In doing so, it will consistently enhance the cultural and tourist resort initiatives of Sihanoukville while fostering the dynamic growth of the city's tourism sector.