With over 20 years of business knowledge, know-how and expertise in Asia, Influential Brands® is widely recognised as the catalyst of growth that celebrates the “Champions of Excellence” and fosters knowledge exchange among top companies in Asia. The company is headquartered in Singapore.

Mr. Jorge Rodriguez, Managing Director of Influential Brands® said, “We are delighted to recognise the business excellence and resilience showen by Cambodian companies during this uncertain business climate. The past years have not been easy, but I believe this also presents companies with an opportune time to strengthen and pivot their businesses. Through our extensive global and regional network, we believe Cambodian companies will benefit by exchanging and networking with the best in class.”

In a year where businesses are transforming and adapting to face the new digital world, Influential Brands® seeks to recognise brands that have been able to innovate and stay relevant to consumers, employees and stakeholders in general.

On October 9, 2024 at the Novotel Phnom Penh BKK 1, Influential Brands (ASIA) met more than 40 senior executives to showcase its purpose, goals and commitment to celebrate business excellence in Asia. The event was supported by PR and communications partner, TWPR.

Mr. Borathai Bun, a Cambodian partner of Influential Brands® said, “Our goal is to bring Cambodian brands to the forefront of Asia. We believe that Cambodia's untapped potential can resonate with audiences across the region, creating opportunities for growth, collaboration and cultural exchange.”

The awards, based on the key themes of leadership, branding and employee engagement are divided into five categories. These include "Top Influential Brands", which recognises leading brands preferred by consumers, and "Outstanding Brands", awarded to those with excellent branding practices.

The "Top Employers" category honours companies with high employee engagement and strong workplace culture, while "Top CEOs" celebrates exceptional leadership and management. Lastly, the "Outstanding Leaders" award recognises individuals who have excelled in business transformation and innovation.

Each category award follows specific criteria based on both quantitative and qualitative data analysis.

For the Top Brand and Outstanding Brand awards, brands must have a positive perception in the eyes of consumers. The common thread among the Top Brands is their emphasis on innovation, consistency in delivery and many faithful years of serving market needs. Such efforts are valued by consumers and are in turn reflected in market sentiment.  

For the Top Employer Award, employers must have a positive perception in the eyes of their own employees. Some parameters include meaningful employee engagement, strong company culture and relevant HR practices in the digital age.

Every year, more than 25,000 shoppers and more than 50,000 employees are surveyed across Asia.

Mr. Rodriguez said, “We welcome companies in both the B2B and B2C sectors to join Influential Brands Asia. Our members are some of the most reputable businesses in Asia, including Asian companies such as AirAsia, ThaiBev, Central Group, Chow Tai Fook, UOB, CapitaLand, Frasers Hospitality, Changi Airport, Gardens by the Bay, Bangkok Bank, Grab and Shopee, and global companies such as Coca Cola, Estee Lauder, Shiseido, Pernod Ricard, Simmons and Sephora, among others.”

“Through collaborations with a diverse pool of the best in business, we take pride in supporting them as they establish successful enterprises that generate value and are recognised for their significance and excellence,” he added.

Preliminary insights from the survey also suggest the Covid-19 pandemic played a role in shaping consumer decisions. When asked about what matters most when one makes purchases, ‘value for money’ (56%) came in first, followed by ‘lasting quality’ (13%) and then ‘lower price’ (10%), among other factors.

Compared to last year’s results, there has been a significant increase in the percentage of consumers who chose these options. ‘Brand’ and ‘convenience’ are also important considerations relative to ‘warranties’, ‘service’ and ‘safety’.

Winners of the respective awards will be announced in December 2024 and the official award recognition will take place in March 2025 in both Singapore and Thailand.

About Influential Brands®

Influential Brands® is a think tank, research and business recognition platform to celebrate “Champions of Excellence” in Asia.

Deeply embedded in our beliefs is the need to foster a culture that honours the exemplary practices of leading brands in Asia, as well as their commitment to distinction.  We delight in rejoicing with companies over their successful business efforts that have added value and left significant impressions in their respective industries.

Through this, we hope to contribute to the knowledge pool of best practices so that companies can produce quality products and have more meaningful influence and impact on our environment, living standards, lifestyles and future.

The Influential Brands® family of brands comprises global and regional brands from more than 15 countries worldwide.

For more information, visit www.influentialbrands.com, the Influential Brands® Facebook page or contact them via email at [email protected].