A woman browses clothing for sale via a website. Post staff
The Ministry of Commerce has encouraged an increase in e-commerce, noting that it will increase business activity by capitalising on its potential for exporting goods to international markets. This comes as Cambodia prepares to transition from “less-developed country” status.
During the February 24 launch of the 2024 E-Commerce Report, in Phnom Penh, commerce minister Cham Nimul highlighted how, in recent years, the ministry has been actively working to establish a framework for the Certificate of E-Commerce Trust (CETS).
She explained that at the same time, the ministry has been collaborating with the Ministry of Posts and Telecommunications to develop an ethical code of conduct for e-commerce.
The code aims to promote consumer trust, encourage ethical business practices and strengthen the legal framework for e-commerce in Cambodia.
Nimul added that e-commerce is not only a tool for driving economic growth but also a means of empowering and building trust within the community through the creation of opportunities and transformation.
Specifically, rural entrepreneurs can now sell their products globally with just a mobile phone.
“As Cambodia prepares to transition from being a less-developed country, we must be fully prepared to embrace the changes ahead. These challenges will also present numerous opportunities for us to benefit from digital commerce and address these challenges,” she said.
The minister highlighted key priorities for Cambodia to focus on in developing e-commerce, including: 1) Investing in digital infrastructure (expanding internet services, logistics and secure payment systems), 2) Promoting digital literacy (ensuring that all Cambodians have the skills needed to participate in the digital economy through training programmes and public awareness campaigns), and 3) Strengthening consumer protection (establishing clear policies on data privacy, payment security and creating a framework for the Certificate of E-Commerce Trust to encourage more consumers to engage with online markets).
“I encourage all stakeholders to participate in driving the e-commerce sector forward by building a thriving e-commerce ecosystem to help Cambodia move toward a digital future and compete on the global stage,” she continued.
Chhin Ken, president of the Cambodia Digital Tech Association, told The Post on February 25 that the use of technology is advancing rapidly in Cambodia's business environment, especially in urban areas with a well-developed internet network.
Additionally, the arrival of Artificial Intelligence (AI) technology is also accelerating the transformation of the business landscape in Cambodia and around the world.
“AI technology makes the global business environment more dynamic and flexible than ever before. This has also led to stronger growth in both domestic and international trade. AI has greatly facilitated business operations,” he said.
However, he noted that the Kingdom’s human resources level requires more time to develop the necessary knowledge and skills for its daily application.
