After 11 years of operations in Cambodia, Chief Bank has officially inaugurated its new central headquarters, located in Chief Tower.
The official inauguration of Chief Bank’s new headquarters took place on the morning of April 28, 2025. The new building is situated along Preah Monivong Boulevard in Boeung Keng Kang 1, Phnom Penh. Alongside the inauguration, the bank also celebrated the 11th anniversary of its business operations in Cambodia.
Dr. Soeung Morarith, CEO of Chief Bank, stated that the new headquarters represents growth, valuesgf and a long-term vision. The move to this key location and expansion of operations — including services offered through the weekend — demonstrates the bank’s continued commitment to making its services more accessible and responsive to customer needs.
“The Chief Tower headquarters will operate seven days a week, reflecting the bank’s strong commitment to making it even easier for customers to access our services,” he said.
“By moving into this prime location and extending service hours to weekends, we are reaffirming our promise to be more accessible and responsive to the needs of our customers,” he added.
From Humble Beginnings to Commercial Banking Success
Established in December 2013 with an initial registered capital of $10 million, Chief Bank began its journey as a specialised bank. In just five years, it had grown enough to be granted a commercial banking license in 2018. As of 31 December 2024, according to the audited report by EY, the bank’s total assets exceeded $281 million, while total deposits surpassed $188 million, and rising profits in accordance with CIFRS — signalling strong growth and effective operational execution.
Over the past decade, Chief Bank has expanded both its customer base and workforce, while continuing to meet its strategic objectives across digital transformation, regulatory compliance and brand positioning. Dr. Morarith attributed this growth to the bank’s guiding philosophy, “The Chief Way,” which emphasizes professionalism, integrity and long-term partnerships with clients.
“We began with a clear mission to serve the Cambodian people through ethical, sustainable and accessible banking,” he said. “Our values of trust and responsibility remain at the heart of everything we do.”
Trust, Professionalism and Innovation Drive 2025 Vision
As the bank enters 2025, Dr. Morarith underlined Chief Bank’s renewed commitment to trust, ethics and strong customer relationships as foundational principles for the year ahead.
“Trust and ethics are the pillars that have carried us through every phase of growth, and they will be the foundation for our success in 2025,” he explained.
“We have a strong team, an innovative approach, and a business model that is well-suited to meet the needs of our customers — today and into the future,” he added.
Chief Bank’s adherence to ethical business practices is deeply rooted in its long-term strategy, with a focus on sustainability over short-term profits.
“We focus on building strong, sustainable relationships with our clients. Our ethical approach ensures we continue to serve customers effectively while building lasting trust,” he continued.
The bank will further expand its strategic branch network in high-potential areas of Phnom Penh and provincial towns. This physical growth will complement ongoing digital initiatives, such as the upgraded Chief Mobile 3.0 app, which provides users with an intuitive interface and enhanced digital banking experience.
The bank’s digital micro-lending platform, Chief Easy, also continues to support financial inclusion. It allows eligible customers to apply for loans of up to $5,000, collateral-free, via their smartphones, with decisions provided within 24 working hours. Additionally, Chief Bank maintains partnerships with key digital payment platforms, including the National Bank of Cambodia’s Bakong system, KHQR, and CSS.
Risk Management and Ethical Leadership
Chief Bank’s steady growth amid an evolving financial landscape is also attributed to its prudent risk management and strong regulatory compliance.
“Risk management is a cornerstone of our operations,” said Dr. Morarith. “Our focus is on careful and responsible decision-making that aligns with our long-term vision and supports both customer stability and sustainable growth.”
The bank’s leadership remains confident that with support from its clients, staff, and partners — and under the oversight of the National Bank of Cambodia (NBC) — it is well-positioned to achieve its objectives in 2025.
“We are entering 2025 with a clear vision: to continue being a trusted financial partner for our customers, uphold the highest ethical standards, and contribute to Cambodia’s financial and economic growth,” Dr. Morarith concluded.
On the New Year 2025, Dr. Morarith also expressed his gratitude for the continued support of the National Bank of Cambodia, General Department of Taxation and other related authorities, as well as the bank’s loyal customers and business partners.
With its new headquarters, sustained customer focus and core values guiding every decision, Chief Bank is poised for another year of progress, aiming to deliver trust, innovation and inclusive financial services for the Cambodian people.
New Headquarters: https://maps.app.goo.gl/ZCoLPPPZannnGsmE7
