The Royal Group’s philanthropic philosophy has touched lives in all segments of Cambodian society.
The group’s people-oriented corporate social responsibility (CSR) initiatives continue seeking to improve the quality of life in underprivileged communities, reskilling workers and addressing education to health issues, as well as assisting the Kingdom during disasters.
“It is very important to live by the principles of our organisation and to demonstrate what we stand for, especially in critical times. We are a business that cares a lot about our community,” said Royal Group chairman and CEO Kith Meng.
The home-grown conglomerate has spent millions of dollars on its diverse range of CSR programmes, which are now entrenched as a comprehensive business strategy – ready to assist Prime Minister Hun Sen’s programmes for social good during challenging times.
The Royal Group’s CSR efforts this year are very much focused on Covid-19-related activities.
Kith Meng and his wife Mao Chamnan recently donated $3 million to fight the recent outbreak – termed the February 20 Community Event.
Prior to that, they contributed $3 million to assist the government in procuring a vaccine against the corona-virus threat.
Their financial contributions to tackle the pandemic started early last year when they donated $500,000 when the first incident was reported in Cambodia.
The group’s Cambodian Broadcasting Service (CBS) has also used its position as a leading broadcaster to play a key role in providing reliable information to the public about Covid-19 health risks since its outbreak early last year.
This shared value of giving back to society is deeply ingrained within the Royal Group and its subsidiaries.
Wing (Cambodia) Specialized Bank, which is part of the Royal Group, has contributed $100,000 to tuk-tuk drivers who lost income during the Covid-19 outbreak.
Wing has also been actively involved in various charitable activities, such as the Kantha Bopha Foundation and Smile Cambodia – an NGO that provides free surgery for children suffering from facial deformities.
The couple are regular donors to the Cambodian Red Cross, and on every World Red Cross and Red Crescent Day – which is celebrated on May 8 – they donate $500,000 to the largest humanitarian organisation in the Kingdom.
Kith Meng and Mao Chamnan’s charity works have also touched the Kantha Bopha Hospital, where they are patrons.
In 2018, they donated 1,372 square metres of land valued at $8 million to the Cambodia Kantha Bopha Foundation, which was established by Hun Sen.
Their humanitarian assistance also reached victims of last October’s severe flooding, when they donated $200,000, while mobile network operator Cellcard, another company under the Royal Group, offered free mobile services to flood victims, medical professionals and rescue teams involved in natural disaster relief operations.
To support and improve the lives of people, especially underprivileged children, the Royal Group’s Infinity Insurance – the largest Cambodian-owned insurer – has partnered with Sustainable Cambodia, the Komar Pikar Foundation and Riverkids.
In such ways, and with Covid-19 further highlighting the need to “give back”, the Royal Group’s recent endeavours demonstrate its continued commitment to lead the way with its wide-ranging CSR projects in support of the government’s vision for a progressive and innovative nation.